DAN LAMONT PHOTOGRAPHY/MULTIMEDIA

Multimedia: AT&T Employees At Work

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Mercury Advertising's Creative Director Matt Dresdner had done stills on a major video shoot for AT&T using the video producer's "in-house" (aka "cheap") talent -- and gotten unusable results. We went along with Joe Slade White Productions and produced thousand of stills in a run-and-gun mode that have fed a print and online campaign for three years. We like to think it was a good investment made by the client. Desdner tells the story.

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